Content as Product Sprint

Your content is going out. Your buyers are scrolling past it.

18 days. Everything you need to stop publishing into the void - and start building demand that pulls in practitioners in your market.

Sound familiar?

The shift nobody's talking about

Most B2B content gets built like factory output. An idea goes in one end, an article comes out the other, and everyone moves on to the next thing. Nothing connects. Every Monday starts over.

Meanwhile, your buyers spend 12-18 months researching the problem you solve before they ever fill out a form. They read, lurk, ask AI engines, and form opinions long before your sales team gets a shot. The company whose thinking they encounter first - and keep encountering - has a structural advantage that's very hard to displace.

The question isn't whether you're producing content. It's whether your content is building anything.
18-Day Sprint

Content as Product Sprint

Dan Renyi works with you directly to diagnose your content's blind spots, extract your company's real POV, and build the infrastructure that makes content build demand. Custom research, context, workflows, agents, rules.

AI Visibility Report

Where you appear - and don't - in Perplexity, ChatGPT, and AI-assisted search versus your top competitors. Entity gap analysis. Dev-ready schema markup code your team can ship the same week.

Context Layer

Sharpened ICP, messaging, and positioning. A POV document extracted from your founder's thinking - written cleanly enough to use immediately. Jobs-to-be-done map, buyer journey matrix, competitor research from a content and demand gen angle.

Wave Architecture

Your first Wave fully designed - Swell, Break, Wash mapped. Month 1 pre-loaded and ready to execute. A 4-6 month roadmap of Waves, topics, and formats showing how each one builds on the last. Executable, living inside the AI Brain.

Creation Layer

Content creation agents calibrated to your brand voice, inside Claude. Monitoring loops that surface what your market is talking about. Self-learning rules that sharpen the system with every piece you ship.

Measurement Framework

Leading and lagging indicators for tracking real content impact. What to measure, when to measure it, and what the numbers actually mean - by Wave, by quarter, by the 6-month mark.

Here's how the 18 days work

Pre-work

Intake + Research

You fill out the intake questionnaire and share docs, recordings, existing content, and anything that helps us see the full picture. We run a dark funnel audit, AI visibility analysis, and deep competitive research before the first session.

Call 1

Deep-Dive

We build your content foundation. ICP sharpening, buyer journey mapping, POV extraction - what your company believes about your market that others miss. Competitive landscape from a content and demand gen angle. You make the decisions. We bring the frameworks and outside perspective.

Call 2

Alignment

Align on your Wave architecture - which topics compound, what formats fit your market, how Swell/Break/Wash maps to your channels. Make sure messaging and narrative and the demand gen strategy align, and they connect to your actual business goals.

Call 3

Roadmap

Walk through the full deliverable stack. Where you're invisible today. Your POV, sharper than you've ever said it. Your first Wave and the next 6 months - prioritized, mapped, and ready. Dev-ready schema code. And a surprise - a branded infographic of your best insight. Not promised. Just appears.

Handoff

Content OS Installation

We install everything as a working system inside Claude. Your Context Layer, Wave Architecture, creation agents, brand voice rules, monitoring loops, and measurement framework - all loaded into a repo your team can use from day one. Delivered with documentation and a walkthrough.

"Through a four-month engagement with Klear, we redefined and documented a clear go-to-market strategy and executed a 90-day sprint right away. The results came quickly and we saw measurable, scalable success even within that short period. Dan and Klear have been instrumental in helping me develop a complete and structured view of go-to-market strategy."

George Alam
George Alam
CEO - Eddress

"Klear's partnership with Infinityn is a big part of our growth and success. We love their ideas and insight, their revenue-focus and experience in account-based marketing. They are instrumental for us in multiple ways: from strategy to written- and video-content creation, and also training our team."

Tamas Motajcsek
Tamas Motajcsek
Business Success Director - Infinityn

"As a result of working with Klear, we now have positioning and messaging that differentiates us and makes promoting our services more successful. Klear also drive a content engine and campaigns that contribute to pipeline and revenue goals. Dan and the team are fun to work with, never short on ideas - highly recommended!"

Kate Varvedo
Kate Varvedo
Head of Marketing - Infinityn

"Klear really knows ABM and the technology space - they bring highly implementable ideas to the table and have been great at opening our eyes with their outside-the-box thinking. They gave a massive boost in re-building our marketing from the ground up and played an important role in planning and educating our team."

Dora Rajtmar
Dora Rajtmar
Head of Marketing - Hifly

"Klear is a great revenue marketing/ABM agency that gets results. They bring a solid amount of experience and the most up-to-date insights and knowledge in B2B. Klear has played a key role in shaping our thinking and operations around aligning marketing and sales."

Tom Cseh
Tom Cseh
Former Commercial Director - Hifly

"Narrowing our focus on a tighter set of accounts and creating targeted campaigns was a game changer for us. Klear led the way, helped us execute the process and managed change. It was a great experience."

Jeff Bates
Jeff Bates
Global Markets Lead - Trustdock

"Klear helped in two very important areas: we wanted to stand out and connect with our audience in new ways - and the podcast is an amazing vehicle for that. The ads+webinar+sales motion gives us more control than SEO in the companies we have in our pipeline. They helped with both strategy and execution."

Helen Walker
Helen Walker
Marketing Manager - 6B Digital

"Working with Dan and the Klear team was a masterclass in go-to-market execution. Dan brings a rare mix of strategic thinking and hands-on delivery. He's not just talking GTM, he's living it. Every touchpoint was collaborative, focused, and deeply aligned with sales, marketing and client goals."

Ahmed Essam
Ahmed Essam
Founder - VENTAI

This sprint is built for you if:

Marketing team of 1-3 at a B2B tech company
Your founder or SME has a genuine point of view about your market - even if it hasn't been articulated yet
You're publishing content (sometimes) but it's not moving pipeline
Your buyers are practitioners who research before they buy
You can't afford to experiment your way with AI

Questions

What exactly is the Content as Product Sprint?
Three calls over 18 days. Between the calls, Dan builds your complete content foundation - an AI visibility audit, your company's POV extracted and documented, your buyer journey mapped, your first content Wave designed, and the workflows to help execution. You walk away with a working content system, not a strategy deck.
What's the difference between this and a content audit?
A content audit tells you what's broken. The Sprint focuses on why it's broken, and builds the fix. You leave with a sharpened POV, a Wave architecture, dev-ready schema code, workflows and agents wired into your AI GTM Brain, and a 3-month roadmap your team can start executing the same week. The audit is one deliverable inside a much bigger package.
Do we need a clear POV to qualify?
Not a polished one. You need a founder or subject matter expert who has opinions about the market - even rough, half-formed ones. That's what call 2 is designed to extract. If your company genuinely doesn't have a perspective on the market and you sell a commodity, the Sprint won't work. But most companies do. They just haven't had someone pull it out of them before.
What happens after the Sprint?
You have everything you need to execute independently. Many clients transition into the Cadence retainer, where we run the content engine monthly - but that's a choice, not a requirement. The Sprint stands on its own. If we're not the right execution partner, we'll tell you.
How much founder time does this take?
About 3.5 hours total across the 18 days. Two 60-minute calls and one 60-90-minute walkthrough. The intake questionnaire takes 20-30 minutes. Everything else happens between calls.
We've been burned by consultants before.
Fair. Most consultants hand you a deck and disappear. This Sprint hands you a working system - a content repo with your POV documented, your first Wave designed, schema code ready to deploy, and tools calibrated to your voice. If we can't deliver value, the money-back guarantee means you don't pay.

Let's build content that creates demand.

30 minutes. No pitch deck. Just a conversation about your content, your market, and whether the Sprint makes sense or not.